Most of the “rules” about writing four and newsletters apply to writing your blog posts, but there are important differences. Keep these 10 tips in mind and you will be publishing great blog content that attracts prospects and customers in your niche market.
1. Write with the student in mind. Remember WIIFM? The marketing jargon of What’s In It For Me? That’s what you have to remember. Your reader will read your post looking for what’s in it for them.
2. Make it valuable and beneficial. Do not waste people’s time. If you have nothing to say, no problem, a lot of other people say it. So share their topics, do interviews, review the book.
3. Evidence of reading of typographical errors and prominent system errors. You would not leave the house with dirty hair or lose your socks, so why not publish spelling mistakes? Honor your readers by polishing your stuff.
4. Keep it short and easy, sweetie. (KISS). Most people are scanners. You may have a lot to say and think it is interesting, and it may be. But people are learning online and out of date. Get the point quickly. Short post publishing is often a better format than publishing longer articles every few weeks.
5. Keep it vibrant, make it fast and fun. Even if you are not a natural born writer, you can still write for your blog. Just write as if you were talking to your friend … or talking to you! Remember though, get to the point quickly. Remember the reporter’s rule 5 W’s in the first paragraph: who, what, why, when and where.
6. Connect regularly. This builds credibility and sets you up as an expert in your field. People do not have time to know what others are doing, you should tell them. Linking to other blogs and websites also helps you build a network of participants who will also link to your blog.
7. Always use keywords. This will help you stay focused, and search engines will love your blog. Your rates will go up. This is one of the reasons why you should write a statement of your intentions before starting your blog. The more clear your intentions, the more you will consistently deliver targeted messages. And the more frequently your keywords are displayed, the better your search engine results.
8. Write clearly (short sentences, only one point in each sentence). No double speech or jargon; don’t be more than one concept in one sentence – don’t make your readers think about your meaning. Serve with a spoon. Use commas and dashes freely.
9. Write as you speak. It is good to use common expressions from speech.
Go find out.
Don’t go there …
Now, I ask you …
I have to love you …
(Also, remember your age group of students …)
10. Use a clear title, and don’t be afraid to make bold statements (but don’t mislead people). Make it easy and use keywords. Example: Ex-Techno-Weenie Masters HTML code
BONUS: After writing the post again BEFORE you click the save button
Use this checklist to ask yourself a few questions as you read to get typos and grammar:
__ Is the title clear to someone who only reads the headline?
__Does the first paragraph say what the story is about and why the reader should be concerned?
__ Could the angle you used appear to be news?
__Can a person who knows nothing about this topic understand this post?
__ Is the post free of jargon?
__ Is it written in a journalistic way and makes an effort to be purposeful?
__ Have you entered a title and post with keywords and phrases that will attract search engines?
__ Do you remember to ask your learners a question at the end, or something that will motivate students to comment?
__ Remember to write thinking about the student, always remember WIIFT? (What Are They About?)