Xiaomi unveiled three new smartphones on Friday. Within the new list, the Chinese brand has introduced the Mi 11 Ultra. The Ultra variety is the most expensive place a company has ever introduced in India. To define the price tag, the smartphone comes with many advanced features.
Xiaomi Mi 11 Ultra is set at a price of ₹ 69,999 in India. In comparison, last year’s flagship came with an initial price of ₹ 49,999. Xiaomi had stated that the device would block the sale of cr 400 crore within three weeks of its launch.
The new Mi 11 Ultra comes with a ‘pro grade’ camera setup on the back panel. The camera setup includes a very wide 48MP camera, 50MP Truepixel GN2 camera and 48MP percope telephoto camera.
The company is yet to announce the acquisition of the Mi 11 Ultra. Other new smartphones the Mi11X Pro and Mi 11X are set in price brackets of ka 29,999 to ₹ 41,999. Pre-orders for Mi 11X Pro will be available in India from May 3 and Mi 11X from April 27 onwards.
With the launch of the new flag, Xiaomi has moved its smartphone line-up far away from Redmi Smartphones. In early 2020, Xiaomi announced that Mi and Redmi will work as separate brands, with different brands, business and marketing teams.
“With the launch of the Mi 11 Series, we have introduced technology that is not only proof of the future but also enhances the general knowledge of users, like any other. Sumit Sonal next to the launch program.
“Through Me, we have focused on establishing ourselves as a premium brand in the market, with the aim of bringing the latest technology and best technology to our Mi Fans. We will continue to introduce premium products under My portfolio to find the difference between Redmi and Me.”
“In terms of demand, we will continue to bring the best products to India, from world markets. We hope that with good products and marketing, we will be able to change the existing vision,” Sonal said.