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WordPress says it will disable Google’s tech, track Floc ad

WordPress, a popular content management system, says it will begin blocking Google’s FloC as it views ad tracking technology as a security issue.

The company has issued preset codes that allow developers to block FloC from their websites.

WordPress empowers almost 41% of the web – and this community can help fight racism, sexism, LGBTQ + stigma and discrimination against those with mental illness with four lines of code,” the post said.

WordPress also cites blog posts from the Electronic Frontier Foundation which has taken Google’s FloC as an awesome idea. This post criticized Google’s decision to group people based on their browsing habits. He added that it could lead to various forms of discrimination and discrimination against the wealthy.

If you didn’t know, FloC stands for Federated Learning of Cohorts. A new Google technology that replaces the current practice of using third-party cookies to track. Google believes the new system is much safer than the previous one as it displays ads based on your collection instead of personal data. The company adds that this approach will also help improve user privacy as “integrated reading” involves sharing a few details.

Not everyone has bought Google and FloC’s privacy dispute. Already, the privacy-focused browsers DuckDuckGo, Brave and Vivaldi have raised concerns about technology and even promised to block their platforms.

“After a short trial, Google decided not to launch this new tracking system and instead started automatically adding millions to the system. , finally, “DuckDuckGo said in a recent post.

Vivaldi in its post expressed similar concerns and announced a blockchain technology in its browser. The company said FloC is a confidential tracking technology that requires confidentiality. It also said FloC technology could continue to operate in parts of the world not covered by the EU’s strong GDPR.

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