With a massive smartphone and internet, India is set to become a major market for voice technology, says a joint report by Mobile Marketing Association (MMA) and digital agency Isobar. Voice search queries in India are currently growing at 270% per year.
India is already the world’s largest online video marketer and with demographics and scale, smartphone adoption will be the world’s first / largest voice for the first voice.
With the title of ‘The Voice Playbook’ of India sponsored by Slang Labs, the findings of the report show that after the accident, human behavior has shifted to many interactive experiences that work to increase the need for voice technology in all its movements and popularity. Soon, consumers will have a say in self-examination options, ATMs, cars, elevators and wherever contact is now required.
The integration of Indian languages into voice assistants has been a major driver of technological advances throughout the ages of sixty and sixty and as most Indians speak multiple languages, they receive a voice three times more than typing. Worldwide, more than 500 million people use Google’s help every month, with Hindi following only English as the most widely used language.
The increasing adoption of voice technology in online shopping will leave the voice assistant to suggest products to buy and this can affect people’s interactions with the products as only the simplest or the ‘high intelligence’ of the product will play a role in making choices. Therefore, customer information will completely override the presence of social media or mainstream marketing.
The help of the voice has been further refined to become more real and human. Alexa recently received its famous voice in India. Brands is more focused on the voice of the voice assistant as the majority of respondents (86%) said that improving the voice of the product is very important.
Shamsuddin Jasani, MD, Isobar – South Asia said, “By 2021, it is estimated that 72% of Internet users in India will choose to use a language other than English, and voice will help close that language gap. Like Brands has needed an internet strategy over the years. 90s, search strategy in 2000, and mobile phone strategy in 2010, we at Isobar believe that now brands need a voice strategy.
With regard to advertising, the report said it was expected that there would be a sale of voice ads, in which advertisers would try to place their products in the forefront. The first release of this solution has just hit the market: Instreamatic.ai is the first company to release ‘voice ads that people can talk to’.
Moneka Khurana, head of state, MMA India commented, “In the post-epidemic era, offline experiences, increasing voice search, use of indigenous languages, commercial communication are at the forefront, making voice technology embrace the entire value chain.”