Tata Sky has launched the ‘Tata Sky Binge’ mobile app which offers new applications starting at 9. 149. Strategies and includes OTT application subscriptions.
Plans and prices
The Tata Sky Binge Mobile app has been launched with two applications.
Program 9 299: Subscribers who choose the Tata Sky Binge plan 299 program will have access to content from 10 OTT apps on 1 TV screen (via Amazon Fire TV Stick – Tata Sky Edition or Binge + STB) screens 3 cell phones.
9 99 Program: 9 99 mobile applications only provide access to Binge services on 3 mobile screens with content from 7 OTT apps. All new Binge users downloading the mobile app can also get a free 7-day trial.
The new Tata Sky Binge mobile curates content from many streaming services to categories such as new releases, popular movies, current trends etc for better results. Content is labeled under labels such as Language, Genre, Application Rails etc. The tab at the bottom of the screen gives access to the Home screen, Search and Watch list.
Tata Sky Binge compiles content from 10 OTT applications. The single subscription and integrated user interface provides access to partner apps such as Disney + Hotstar Premium, ZEE5, SunNxt, Hungama Play, Eros Now, ShemarooMe, Voot Select, Voot Kids, SonyLIV and CuriosityStream.
Amazon Prime Video can be found on the big screen with an additional Prime subscription.
Commenting on the launch, Pallavi Puri, Chief Content & Commercial Officer, Tata Sky said, “The launch of the Tata Sky Binge Mobile app is in line with our efforts to make our products more accessible to a larger audience. Our subscribers now have access to their OTT content, on large and small screens, at home or on the go, all with a compact interface, single subscription and login. ”
He also added, “Tata Sky Binge on Amazon Fire TV Stick – Tata Sky Edition was our first step in OTT. In the next step we wanted to connect the best in the world to a single interface, linear TV + OTT with the Android launch provided powerful smart Set top box, Tata Sky Binge +. With the extension of Sky Sky Binge’s mobile app, we now cater for audiences who view OTT content but select it on their devices or used it for navigation. ”