Amazon.com Inc. is experimenting with a premium service that allows customers to choose to assemble furniture or appliances as soon as they arrive at their homes, according to people familiar with the program.
The move, if widely accepted, will help the world’s largest online retailers compete more effectively with Wayfair, Best Buy, Home Depot and Lowe’s – all of which offer similar options.
Amazon plans to launch the program in Virginia and two other markets, said one person, who requested anonymity to discuss internal issues. The company currently offers scheduled delivery of large items – such as couches and treadmills – to a specific room in a customer’s home. But customers are often disappointed when delivery stops unchecked in large boxes.
Amazon did not immediately respond to a request for comment.
Wayfair shares fell by almost 4% before a slight recovery. Most Amazon has not changed.
The new service requires drivers to remove and assemble items, remove entries and return them to a location where the customer is dissatisfied, according to a review reviewed by Bloomberg. Previously, customers had to arrange for a different contractor to come to their home at a different time to assemble the product, assuming the service was even offered at their location.
The training video shows the delivery of a bed and mattress, as well as a sofa and ottoman, easy to assemble. Drivers can be trained to install equipment such as washing machines, washing machines and dishwashers, according to one source, which poses a threat to Home Depot Inc., Lowe’s Cos Inc. and Best Buy Co., which also sells equipment and accessories.
The new offering simplifies the existing Amazon Home Services, which is available in a few cities and allows customers to hire contractors through a website to assemble furniture or install roofing fans and wall televisions. The new service is designed to make delivery easier, cheaper and easier to manage Amazon, says one person.
The need for big things like desks and office chairs designed during the epidemic as millions return home. Consumers are also more comfortable buying items with big tickets online that they previously liked to buy at a store where they can sleep in bed or sit on the couch.
The online sales of furniture and furniture has increased by 41% by 2020 to $ 36.1 billion, according to Coresight Research. Sales are expected to continue to grow this year, albeit slowly, to $ 37.3 billion. The increase in demand for bulk has created delivery logs and delays that have lasted for weeks, creating an opportunity for Amazon to bring its reputation for fast delivery to the sale of large items such as furniture.
Seattle e-commerce has struggled to match Wayfair’s elusive success, which replaced Amazon in 2019 as the largest online retailer in the U.S., according to 1010Data. Amazon has its own independent furniture brands and in 2019 introduced a real-time Showroom add-on that allows consumers to see what furniture will look like at home.