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Google search on the new regular : WFH activities, e-courses

Online search queries – “homework”, “online courses”, “how to sell online” and “certificate course” – were among those recording the highest growth in India in 2020 compared to 2019, according to a report. of Google’s 2020 annual search.

While the “work on homework” question saw 140 percent growth by 2020 in the whole of India, the term “online courses” grew by 85 percent. “Certificate read” searches have grown by 50 percent per year and “how to sell online” have increased by more than 65 percent of searches.

On March 25, 2020, the Federal Government issued a closure that forced companies to close their offices, and this forced workers to work from home. Also, thousands of unemployed workers have also been locked up in their homes due to the closure – something that will explain the growing number of “homework” search queries on Google.

Based on the details of Google’s annual launch trends, a major interest in the speech was recorded in July 2020, following a sharp decline, which began to build in February 2020 onwards. In July last year, interest in the search query was represented by the number ‘100’, which is a well-known name. The number 50 signifies that the name is half as popular as when it was 100 years old. A rating of 0 indicates that there was not enough data for this name. In November 2020, popularity dropped to 57, and in March, starting on Thursday, stood at 76, representing rising again.

During 2020, the term “work at home” saw great interest in Telangana, followed by Karnataka, Andhra Pradesh, Puducherry and Maharashtra. Specifically, according to the cities, internet users in the Maharashtrian city of Mira-Bhayandar made the highest number of demands for “school work”, followed by Secunderabad, Thane, Hyderabad, Pimpri-Chinchwad, Ghaziabad, Bengaluru, Navi Mumbai, Visakhapatnam and Mysuru.

Similarly, interest in the search term “online courses” increased in April, with large interest rates from Thane, Salem, Noida, Kanpur, Gurgaon, Pimpri-Chinchwad, Coimbatore, Ghaziabad, Vadodara and Navi Mumbai. According to Google, “… demand for connected devices has seen a huge explosion of ‘hand-held laptops’ recording more than 60 percent in the growth of YoY search queries.” “This behavior has been linked to increased online comfort by more than 60 percent of YoY’s. The search for” how to pay online “, compared to being flat last year,” it said.

“The combination of 2020 uncertainty and rapid digital acceptance of the year enabled Indians to use the time they spend online for the purpose of moving forward,” Google’s’ ‘Search2020 report said. The results of a study in the report, entitled ‘India’s direct progress’, confirm “the regional growth of new digital users in 2/3/4 and rural areas in India,” it said.

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