Where to Launch the First Mobile App
Are you planning on developing an app for your business but have not yet decided where to launch your app first?
There are two basic platforms where most users download applications. Users with iOS devices can download apps from the Apple App Store, while Android users can download from the Google Play store.
No matter how good your idea of developing an app or how long it takes to develop an app or what program is available, to achieve success, it is important to choose the right operating platform for launching your application.
Whether you choose to upgrade your app before Android or iOS, keep in mind that your app’s success depends on downloads. Even the best apps for this planet seem to fail when there is no download.
So, before you take the best platform to deploy your app, you need to take the time to do the proper research. And a forecast from Statista, reveals that Google Play Store downloads are growing at a higher rate than iOS.
Hey, hold on! Before you decide to launch your app in the Google Play Store, it’s worth noting that the six features help you choose between the Google Play VS App Store:
- Understand Your Audience
- Features Set
- Making money
- The complexity of App Development
- App Store likes
- Cost of Service Repair
Let’s understand each point in detail to make the right decision:
· Understand Your Audience
When it comes to launching your mobile app, it’s important to know your market. Imagine what it would feel like to go hunting in a forest where no wildlife was available to shoot? I know you will feel discouraged and always want to hunt in a forest full of animals! Is that right?
However, in reality, finding the right place is not the only thing you need to know; and you need to understand what kind of animal you want in the forest.
This is exactly what you need to know when choosing the best platform for your app.
Let’s break our audience into three other categories to make the right decision:
Geo-location: Decide whether you want to target a global audience or a specific place at the top of the map? If you intend to dominate the global market, then obviously the Google Play Store is the best option as it dominates the global market where iOS doesn’t even stop in competitions. Alternatively, if you’re specifically targeting North America, then the Apple Play Store is a great option because, in the U.S., 41% of iOS users have higher annual revenues than Android users and are less likely to buy your app.
Age Factor: According to Business Insider, users who use iOS devices are the smallest and most educated people in the age bracket of 18 to 25 years. So, if you open an app such as dating apps, social networking app or chat app, iOS can be the best platform for you.
Gender: As the iOS app interface is more comfortable and faster than Android, so, it’s a great choice for women. So, if you are launching a cooking app, recipe app or operating system, then they can be excellent options to get started on Apple’s App Store.
In a nutshell: Before hiring an iOS App Developer, make sure your idea of developing an app fits perfectly with the Android or iOS marketplace restrictions.
· Features Settings: Closed ecosystem or Open-source Ecosystem
The feature set is directly related to the functionality of the app. So, the platform of choice is somewhere in terms of codes written for development.
While Apple is limited to a closed ecosystem, it means that the developer has to write a defined app code by sticking to the Apple ecosystem. Apple App stores provide entries to these apps that use Apple features. On the other hand, Android is an open-source ecosystem where developers have all the freedom to customize the app with features that their users want to access. This means that, if you hire an Android App Development Company to present your app in the Google Play store, you don’t have to jump through various hoops.
In short: Being an open-source environment, the Google Play Store offers you more flexibility to customize your app and feature selection. However, the closed ecosystem of iOS ensures more security and durability.
· App monetization
After all, who doesn’t want to earn money through the app? However, if you compare Android apps with iOS apps, you’ll see a clear difference between iOS and Android users in the graph below.
Android users are less willing to pay for apps than iOS users, so you might consider launching your Android app with in-app ads to monetize.
Let’s look at some things to see the difference in monetization between iOS and Android.
- IOS App users are more likely to pay for apps. Also, when it comes to “Applications” such as fitness apps, calculators, travel schedules, music-making apps, the Google Play Store takes momentum.
- Needless to say, shopping apps generate a lot of revenue. Compared to North America, Asian users spend 40% more on in-app purchases.
No matter if you’re trying to monetize your app by subscribing, in-app purchases or in-app ads, no platform can beat Apple’s app store. However, as Android apps grow, you never know when the Google Play Store arrives in the App Store based on app revenue.
In a nutshell: If your main purpose is to earn money, it’s clear that Apple’s App Store generates twice the revenue generated by Google Play Store.
· App difficulty
Developing an Android app is much more complicated than iOS as developers need to make sure it is compatible with the platform, and there are no issues for bugs and crashes while running on even older operating systems.
Did you know why Apple users prefer to spend higher value on apps and devices than Android devices? Yes, they want to access only the latest type of software to enjoy a harmless user experience. On the other hand, Android users are a little slow to accept the latest releases in running applications. Even 50% of Android users are running apps that are about two years old.
In short: If you want to engage your users for a long time and need to upgrade to the app, then it is best to look at the iOS App Development Services and the Apple App Store guide.
· Popularity of the OS
There is no denying this fact that both operating Platforms (OP) have different markets.
While Apple devices are known for their high performing apps which are completely secured with the Closed ecosystem, therefore, iOS apps have become the first choice of the corporate sector.
On the other hand, Android apps are free to install and easy to access on multiple devices; therefore, they dominate the global market share.
In a Nutshell: The choice of the operating systems depends on the type of app, if you are targeting a corporate sector, then it is worth launching on Apple’s App Store, whereas utility apps are best to start on Google Play Store.
· App Maintenance Cost
As we have discussed above, users with iOS devices stay updated and prefer to get their hands on the latest versions, so if you are planning to launch your app on iOS, you need to hire iOS Developer. They will make frequent changes in the app to make it compatible with the new version of operating systems.
Rest, if you choose to launch your app on the Android platform, still you need to hire an Android app developer to make sure your app is bug-free and compatible enough to run on old operating systems without any crash issues.
In a Nutshell: Since iOS apps required frequent updating in the app, therefore, the app maintenance cost will be higher than Android apps.
Over to You Now
The only aim of this post is to guide you with the factors that come into play when you need to decide which platform you should choose to launch your app first in 2020.
Rest, there is no guide or definitive answer to which platform is better to launch your first app as every business or startup has its own unique needs and goals that favor one or the other.
Android app development is an excellent choice to target the local market through a Google Play Store, whereas iOS apps are useful to monetize through Apple’s App Store.