Flipkart today announced support for Gujarati on its platform. The Indian Chamber of Commerce has said the move is part of its vision to make online transactions more inclusive and accessible to Indian language users.
The company said it provides Gujarati’s end-to-end experience using a combination of translation and translation of more than 5.4 million words on the platform. Flipkart said he offers everything from display banners to category pages and product descriptions in Gujarati. It also provides terms such as EMI, delivery, filtering, trailer and OTP in the newly introduced language on its platform. The company said instead of simply translating them to provide better alignment with the native experience.
“We are delighted to introduce Gujarati to our platform … In just over 1.5 years, Flipkart has expanded its language world to eight languages including 80% of the official languages spoken nationwide. With Gujarati, we are doubling our efforts to bring indigenous language knowledge to millions of our users distributed to millions of our clients, retailers, professionals and environmental partners across the country, ”said Rajneesh Kumar, Chief Corporate Affairs Officer at Flipkart.
Flipkart has been steadily introducing Indic language support on its platform. Last month, the company launched support for Bengali and Odia on its platform. Earlier, the company introduced Marathi language support on its platform back in January this year. Last year, the company introduced support for Tamil, Telugu and Kannada on its platform. With the addition of Gujarati, the Flipkart app is now available in eight Indian languages, including Hindi, Tamil, Telugu, Kannada, Marathi, Bengali and Odia.