The first quarter sale of Facebook Inc. increased by 48%, increased analytical ratings due to strong demand from marketers and other advertisers who want to grab the attention of billions of social network users.
The cost has risen to $ 26.2 billion, the company said in a statement Wednesday. That cut an estimated $ 23.7 billion analysts, according to data compiled by Bloomberg. Facebook reported that 2.85 billion monthly active users, a 10% increase. Analysts are estimated at 2.83 billion. Shares jumped more than 6% in late trading.
Facebook based in Menlo Park, California, which also owns Instagram and WhatsApp, has seen the emergence of the use of its home entertainment platforms and keeping your loved ones in the limelight. Big advertisers have moved most of their marketing budgets to social media sites, while small businesses are pushing for digital access to reach potential customers.
So far, the company has not seen a decline as consumers return to offline services as the epidemic begins to decline. The average price of each ad increased by 30% in the first quarter from last year, Facebook said, and the number of ads delivered was not included by 12%.
“The rhythm is really about the prices of the ads,” said Mandeep Singh, a Bloomberg Intelligence analyst. “They will come to the end of the tail for this period of greater engagement and user growth,” he added, but “the ad price queues should continue.”
The company’s shares, which closed at $ 307.10 in New York, have risen to $ 328.40 in expanded trading following a profit report. Stocks gained 12% this year, just before the S&P 500 Index rose.
Revenue for the quarter of March increased to $ 9.5 billion, or $ 3.30 per share, according to Facebook. Analysts on average had raised $ 2.34 for each share.
In a statement, Facebook said sales at the current time would remain strong or steady from the first quarter, but reiterated its warning that growth could halt in the second half of 2021. Facebook has also identified potential risks to its advertising business such as Apple Inc.
Apple’s software update for iOS 14.5 requires apps to get explicit user permission to track their activity across the web. Facebook executives have said they believe more users will choose to opt out of this follow-up, making it harder for advertising customers to better plan their outreach campaigns.
“We continue to be concerned about the impact this will have on the ability of small businesses to use their advertising budgets effectively,” finance chief David Wehner said at a telephone conference after the report. “However, we think the impact on our business will be manageable.”
Annual spending will be $ 70 billion to $ 73 billion, according to Facebook, lowering the previous forecast of $ 68 billion to $ 73 billion. The communications network cites investments in technical and product talent, infrastructure and consumer hardware.
Facebook CEO Mark Zuckerberg said at the conference that he was excited about the prospect of discovering the real and unpopular truth for the taxpayers we see. The sale of the Oculus Quest 2 headset on Facebook has been good, says Zuckerberg, and the company has seen great interest in headsets because it has no cables or cables.
Facebook’s “alternative” revenue segment, which includes non-advertising products, received 146% to $ 732 million in the quarter.
Zuckerberg also said that it will be a major challenge in the next decade to install “super computers” in glass frames to produce a real-world experience. Facebook is preparing to release “smart glasses” later this year, but that won’t include many AR features yet. The unpopular reality of taxpayers we see reflects digital images and knowledge in the real world.
Facebook has been chasing future growth from emerging services such as the unpopular reality of consumers and shopping. It is already benefiting from the e-commerce boom as consumers go to the web to avoid the risk of Covid-19 in person in brick and mortar stores. To meet this need, Facebook last year re-launched its purchasing services, allowing retailers to upload product lists to their Facebook page or Instagram profile.
However, the company is under intense regulatory pressure as the U.S. The Federal Trade Commission and several state attorneys are pursuing antitrust lawsuits seeking to block their access to Instagram and WhatsApp.
Zuckerberg faced tough questions from U.S. lawmakers last month about the company’s plan to create an Instagram photo-sharing program specifically for children under the age of 13 – a age group now banned from using its many platforms.
Earlier this month, Facebook announced the creation of a new series of audio-focused products to compete with social media competitors such as Twitter Inc. and the popular Clubhouse. Audio products will include real chambers where users can hold live chats, as well as a feature called Soundbites that allows users to send short audio captions to their feed as they would like a photo or video.
Recently, Facebook has been experimenting with various ways to strengthen its video marketing offerings to attract popular social media promoters as it competes with younger competitors such as ByteDance Ltd. TikTok and Snap Inc. Facebook said the number of content creators earning $ 10,000 a month from its revenue sharing plans grew by 88% by 2020, while the creators entering $ 1,000 a month grew by 94%.