Ahead of World Day, Facebook seeks to spread awareness about climate change, and provide people with simple ways to contribute to a variety of causes. Facebook, in partnership with the Yale Program on Climate Change Communication, conducted research on climate change in more than 30 countries and regions. Research has found that more than a third of people know about climate change but only a few of them understand that it is largely due to human activity.
To make people more aware of climate change, Facebook is partnering with EARTHDAY, ORG to make Earth Day live on April 22 at 12:00 pm ET (9:30 pm IST). “The event will bring together world leaders, people in the community, activists, artists and more to talk about the weather and ways we can all get involved,” Facebook said on the blog.
“Today we are announcing that from 2020, Facebook’s operations are backed by 100% renewable energy and have reached full capacity. In just the last three years, we have reduced our emissions of greenhouse gases by 94%, which is more than our target of 75% reduction, ”said Facebook.
Facebook also has an Earth Day program on Oculus where viewers can explore various places such as Machu Picchu, Antarctica, Kenya, Borneo and Raja Ampat. Official Instagram accounts will highlight relevant creators, small businesses and educational resources throughout the week. Facebook is also working with National Geographic to provide a visual tour of national parks in the Messenger app and Portal.
Facebook users in selected cities will be able to access nearby opportunities such as planting trees, picking up trash using the Community Help page. Facebook also promotes fundraising for environmental organizations. Facebook also claims that the 1005 donations raised on its platform go directly to the nonprofit organization. Facebook users can also purchase environmental products from environmental organizations including Jaden Smith and Drew Fitzgerald’s 501CTHREE, Coldplay x One Tree Planted Merch, Mark Solutions Ruffalo’s The Solutions Project and Adrian Grenier’s Lonely Whale. On WhatsApp, users can celebrate World Day with a new “Stand up for Earth” sticker pack.