The technology giant in Cupertino has sent a post to the ACCC as part of the Digital Platform Services Inquiry that the main idea of the app review process is to protect users from illegal, inefficient and harmful applications.
“Central to the app review process is the protection and privacy of our customers. That’s why the Apperative Update process and some applications may require several submissions before Apple is satisfied that the app meets all guidelines,” Apple said in response.
The Australian government recently approved the News Media Bargaining Code that will enable Facebook and Google to pay for news content and have now responded to their focus on browser management which has led to Apple being also considered.
The ACCC has released a discussion paper focusing on “selecting and competing in online searches and web browsers” in which they request submissions based on pre-installed browsers that will come as scheduled.
According to Apple, the app update process is ready to enter “a man-led process for reviewing apps submitted to the app store to ensure they are reliable, do as expected, respect the user’s privacy, and have no unwanted content”.
They added that 73% of existing applications are updated within 24 hours submitted by the developer. And if an app is rejected, developers can contact an Apple team member who has updated the app, via App Store Connect, to see what went wrong and what needs to be done.
Apart from this method of communicating with developers through the app review process, Apple also has other points of contact with developers at the same time.
The company uses the global telephone support line of developers to answer questions related to application delivery, management, registration, membership and analytics. “This form of support is available in all 175 countries where the Apple App Store is located and, on average, provides 1,000 calls per week,” Apple said.
The AICC is of the view that pre-installed services and default services can act as barriers to entry and expansion.
“Consumers may have a default option due to incomplete information. For example, consumers may resort to a standard service instead of switching to new entrants if they do not know whether the nominee offers a higher quality service than the new one, and higher information costs will be required
(Input from wires)