Amazon Prime Music on Wednesday announced the launch of podcasts in India. The podcasts will be available to all members of Amazon Prime at no additional cost to the Prime Music app. Amazon launched podcasts on its music streaming platform last year in September, and is now based in India.
Amazon will be offering popular local shows including On Purpose with Jay Shetty, Ted Talks Daily, and The Daily Mastery Podcast by Robin Sharma. It will feature local exhibitions from many creators including Cyrus Broacha, Neil Bhatt, Sadhguru, and Anupam Gupta. Members of the Prime Minister will also have access to overseas Amazon Originals produced exclusively by Amazon Prime Music customers. There will be more than nine million podcasts in many languages and genres such as motivation, business, technology, comedy, music and fitness.
Not to mention, the podcasts will have Amazon Alexa support. So users can simply ask, “Alexa, play On Purpose with Jay Shetty” or “Alexa, play last week’s episode of Ted Talks Daily.” The podcasts can be streamed, and downloaded to the Amazon Prime Music app on Android and iOS, the web browser, and Amazon Echo devices.
“We are delighted to present Podcasts with a host of popular national and international podcasts on Amazon Prime Music. As of today, our service will go from location to 70 million songs, without ads and immersion in music, content, culture, and the community. We will continue to invest in improving the audio streaming experience for our customers, and today’s launch marks a continuous investment in entertainment, as well as the continued emergence of our service as a first place for music and culture, ”said Sasas Malhotra, Director, Amazon Prime Music, India.
The launch of podcasts on Amazon Prime Music in India comes at a time when this audio platform is becoming increasingly popular. India is the third largest market for podcast listening, according to KPMG. The Indian podcast market is also expected to have 62 17.62 crore by 2023.