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Meaning and Importance of Lead Generation


What is Lead Generation and Why lead generation is important

Lead generation is all about finding customer details using funnel mechanisms, Deals in products and services for companies Lead generation of the heart of the business.


Most companies rely on leads and then work on leads to convert suspects into prospects and then customers. When a customer inquires, he becomes the head of the business

A lead is a potential customer who provides his data voluntarily to the company. Lead production can be done in B2C and B2B sector.

Acquiring new customers involves very different approaches and practices, which can be subdivided according to the media used, pull and push principles, or focus on quantity or quality. They can be summarized as key management.

Lead can be generated through various sources such as the Internet, telephone, personal referrals.

Nowadays lead generation mostly prefers online through most of the company’s platforms to reach their potential customers. They use such methods as content marketing, permission marketing or inbound marketing work to create leads and market products, services or their own image.

The more leads a company generates, the greater the reach for their future campaigns, and possibly revenue, when sales occur. Lead generation success can be measured using various parameters. Cost per lead, ROI, conversion rate.

Lead generation is not just about winning the lead as a record, such as a ruffle. The real goal is to win a new customer who is particularly interested in Product X or Service X and is ‘sales-ready’.

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    Sanjit Gupta

    I am Sanjit Gupta. I have completed my BMS then MMS both in marketing. I even did a diploma in computer software and Digital Marketing.