India’s smartphone sales are set on record, during pandmic

India’s smartphone sales set a quarterly record for January-March this year, but the second largest wave of COVID-19 infections will come in the coming sales in the global smartphone market of 2, a research report said on Monday.

Indians bought more smartphones this time due to tightening demands after the devastating 2020 flood, sending shipments up by 23% annually to more than 38 million units, the highest sales in any first quarter, said research firm Counterpoint.

“These numbers must be taken with caution … consumer demand will hit hard due to the ongoing waves of COVID-19 and the subsequent closure,” said Counterpoint analyst Prachir Singh.

The study comes at a time when India is fighting a sharp rise in the prevalence of COVID-19 infection, which has led to locks in many areas and has strained the country’s health system.

China’s Xiaomi Corp continued to be the top brand for Indian buyers with 26% of the market share, followed by South Korea’s Samsung, Conterpoint said.

Overall, Chinese products control 75% of the Indian smartphone market, research has shown.

Meanwhile, Apple tripled its Indian sales in the first quarter of 2021, retaining a leading position in the premium smartphone category due to the strong demand for the iPhone 11 and discounts on the iPhone SE.

Apple has sold more than one million iPhones in India – the world’s largest smartphone market after the United States – in two direct locations for the first time, Conterpoint said.

This article was published from a wire agency feed without text editing. Only title changed.

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I am Sanjit Gupta. I have completed my BMS then MMS both in marketing. I even did a diploma in computer software and Digital Marketing.

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