Pay per click is a type of digital marketing in which advertisers pay each time they click on their advertisement. In other words, it is a way of getting traffic to the site rather than organic methods. Whenever we create advertisements using pay per click, our ads are shown at the top of the search results. As a result, it improves conversion rates.
Google prevents algorithm changes
Last but not least, it involves a lot of effort to rank your website through SEO. Also, if in the case, Google changes its algorithm, chances are your SEO efforts will be wasted. Therefore, when you do SEO for business there is always a little or more dependence on Google. However, when you run paid advertisements, you are protected from such algorithm changes.
So, if you want to do your business online, if you want fast results, then you have to run PPC ads. PPC costs more but will be fruitful soon.